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LinkedIn content for B2B leaders

We tell human stories
for B2B leaders.

Done-for-you LinkedIn thought leadership for B2B founders and leaders, activating your voice and designed to drive pipeline.

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Our clients have been featured in

ITV The Telegraph London Daily News BBC Radio 4
Warmer sales conversations
Trusted connections & pipeline
Content that builds authority

You've probably noticed this

You're doing the work. But the right people aren't seeing it.

"I know I should be more visible"

You're clear on the value you deliver. But between client work, team, and everything else, consistent content never quite makes it to the top of the list.

"I post occasionally, but nothing sticks"

You've tried. But without a clear strategy or system, it feels like shouting into the void. You're not sure what's working or why.

"My network knows me — but my market doesn't"

The people in the room get it. But you're not in enough rooms. And the buyers researching your category have never heard of you.

This is the gap we close.

82% of buyers say executive-authored content increases their trust in a company's leadership team LinkedIn
23% shorter sales cycles reported by companies with strong thought leadership programmes Content Marketing Institute 2025
61% of B2B decision-makers prefer a rep-free buying experience. Your content is the salesperson in the room. Gartner 2025

Real people build authentic relationships. Anything else just falls into AI noise.

The market is drowning in AI content. The leaders who show up authentically, with a point of view and a story, are the ones building real connections. Showing up as human has never been more important and yet so rare.

You're not part of the conversation

Your buyers are researching, comparing, and forming shortlists before they speak to anyone. If your visibility is low, you're making growing your pipeline much harder than it should be.

Trust is more important than ever.

Feeds are full of AI-generated posts that sound like everyone else. Decision makers are tuned out and fatigued. The leaders who cut through are posting real insight, being themselves, with a differentiated point of view.

Minimal inbound and weak demand

Buyers and partners are looking for real connection. They will research you, look at your LinkedIn and see if you're aligned to what they need. No visibility means cold outreach and being left in the dark.

See How It Works →

Why thought-leadership content works

In a world of AI-generated content and corporate speak, authentic leadership voices cut through. When a founder or executive shares their genuine perspective without the corporate polish, it creates connection at scale.

This isn't about becoming an influencer or building visibility for its own sake. It's about using your expertise and position to accelerate business outcomes: faster sales cycles, easier hiring, stronger partnerships, and lasting reputation.

The leaders who understand this are already building an unfair advantage. They're the trusted voices in their industries, shifting the market and showing your competitors what a great company they're building.

We help you become one of them.

Your Content Framework

We turn your story into content that builds trust.

Each leader has deep insight, experience and a point of view, we just help extract it. You're the expert in your industry, let's show people.

Trusted by experienced leaders

Hover to hear what they have to say

Norm Wilkinson — CEO, Consultant, Ex-IBM Leader
3,500% increase in visibility in 30 days

"What we've managed to achieve in 30 days is remarkable."

Norm Wilkinson

CEO, Consultant. Ex-IBM Leader

Ready to build your own story?

Let's review your current strategy and where you want to be, no commitment.

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Mark Balaam — Founder CEO, Imabi
173% growth in CEO connections

"It was a real pleasure working with you all."

Mark Balaam

Founder CEO, Imabi

Norm Wilkinson

Norm Wilkinson

CEO, Consultant. Ex-IBM Leader

Client Story, Consulting

From dormant to 3,500% visibility increase in 30 days.

Challenge

A dormant network and no content presence. We identified the ICP, built a content framework around three pillars, and launched the first content asset within 10 days. Simultaneously we sourced 200 targeted contacts and ran a sequenced outreach campaign.

Result

In just 30 days: impressions scaled by 3,600%, ~100 new ICP connections added, and a previously exhausted audience reactivated through consistent content.

"Considering what we've managed to achieve in such a short amount of time, from a 40-minute call, is quite remarkable."
Mark Balaam

Mark Balaam

Founder CEO, Imabi

Client Story, EdTech & SaaS

173% network growth and 73% page follower increase in under 12 months.

Challenge

An experienced EdTech founder with multiple exits and a decorated leadership team, but poor online visibility and no personal brand. Wanted to build a LinkedIn presence and create a funnel to convert profile visits into senior conversations.

Result

CEO network grew by 173%, gaining 90+ ICP connections per month. Business Page Followers grew by 73% (598 to 1,035). The CEO was invited to pitch a major high-street retailer and was featured across PR outlets.

"Building a simple content framework around three pillars changed how the right people found and engaged with us."

FAQ

Quick answers.

A 45-minute recorded conversation every two weeks. We send questions in advance, no scripting, no prep. You talk naturally and we handle everything else.

Yes, because it comes directly from you. We extract content from your words and thinking in a recorded conversation, not from a brief or a template. One client called it "quite remarkable what we achieved from a 40-minute call."

Visibility builds from the first post. Meaningful commercial momentum typically follows at 60 to 90 days. One client saw a 3,600% increase in visibility within 30 days. We track and report monthly so you always know what's working.

Your market is researching your point of view. Make sure they're the right ones.

Book a free 30-minute call. We'll look at where you are, where you want to be, and whether we're the right fit to get you there. No pitch, no pressure.

Book a Call →